Cause Related Marketing
“Dipingiamo il loro Futuro!” is the Cause Related Marketing (CRM) project that Adv Consulting has designed together with Colorificio Tassani. CRM is an important Corporate Social Responsibility tool available to companies to implement their social commitment: companies for profit collaborate with no profit organisations over socially useful projects in the education, cultural, artistic and health sectors, covering an active, conscious role when dealing with the social issues of the structures they operate in. Adv Consulting and Colorificio Tassani have chosen to embrace Corporate Social Responsibility starting from Genoa, where the two companies are based. This led to the creation of the Dipingiamo il loro futuro Association, a project involving Genoese children and their families to promote awareness towards socially useful causes.
The “Dipingiamo il loro Futuro!” project is intended for the Genoese educational sector and is developed in 3 steps:
- creation of group paintings as part of their teaching projects thanks to water-based paints donated by Colorificio Tassani
- organisation of an exhibition of the paintings by Adv Consulting
- collection of funds for a socially useful cause that is chosen from year to year.