{"id":7259,"date":"2014-05-12T17:01:40","date_gmt":"2014-05-12T15:01:40","guid":{"rendered":"https:\/\/www.advconsulting.net\/campagna-advertising-fiera-primavera-2\/"},"modified":"2018-08-20T17:21:38","modified_gmt":"2018-08-20T15:21:38","slug":"campagna-advertising-fiera-primavera-2","status":"publish","type":"post","link":"https:\/\/www.advconsulting.net\/en\/campagna-advertising-fiera-primavera-2\/","title":{"rendered":"Fiera primavera &#8211; Campagna advertising"},"content":{"rendered":"<h2><strong>#cheaffariallafiera: a modern campaign involving the Genoese people<\/strong><\/h2>\n<h3>The scenario<\/h3>\n<p style=\"text-align: justify;\" align=\"justify\">Fiera di Genova issued a call for tenders to create an advertising campaign for Fiera Primavera (Spring Fair), the traditional town trade fair.<br \/>\nBesides the save the date, the objectives of the campaign were to open up to the city, focussing on social networks to highlight the sharing economy and transmit a concept of novelty for a traditional event, this year with renewed spaces and scheduled activities.\n<\/p>\n<h3>Communication<\/h3>\n<p style=\"text-align: justify;\">Adv Consulting was awarded the tender thanks to its viral message and engagement strategy: the agency proposed the viral claim #cheaffariallafiera that \u2013 thanks to the # graphic element \u2013 places attention on the world of social networks whilst highlighting the fact that business can be done at the Fiera Primavera.<br \/>\nIn order to increase campaign engagement the project included a path working up to the event, involving the Genoese through casting on line and in the squares to select advertising campaign testimonials.<\/p>\n<h3>The result<\/h3>\n<p style=\"text-align: justify;\">The result went way beyond all expectations, with great participation and a new Facebook page which instantly became a fundamental project element, receiving almost 4,000 likes in less than two months and involving users in the activities of sharing economy communities, also present during the event.<br \/>\nLikeability and enthusiasm were the elements through which six Genoese were selected \u2013 aged between 15 and 81 \u2013 representing the fair\u2019s wide-ranging target and who became the testimonials of the advertising campaign in the press, on the web, tv, radio and outdoors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>#cheaffariallafiera: a modern campaign involving the Genoese people<br \/>\nThe scenario<br \/>\nFiera di Genova issued a call for tenders to create an advertising campaign for Fiera Primavera (Spring Fair)<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[51],"tags":[],"_links":{"self":[{"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/posts\/7259"}],"collection":[{"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/comments?post=7259"}],"version-history":[{"count":4,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/posts\/7259\/revisions"}],"predecessor-version":[{"id":7266,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/posts\/7259\/revisions\/7266"}],"wp:attachment":[{"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/media?parent=7259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/categories?post=7259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/tags?post=7259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}