{"id":7243,"date":"2014-05-09T18:01:14","date_gmt":"2014-05-09T16:01:14","guid":{"rendered":"https:\/\/www.advconsulting.net\/?p=7243"},"modified":"2018-07-27T17:37:20","modified_gmt":"2018-07-27T15:37:20","slug":"transporeon","status":"publish","type":"post","link":"https:\/\/www.advconsulting.net\/en\/transporeon\/","title":{"rendered":"Transporeon"},"content":{"rendered":"<h3>The scenario<\/h3>\n<p align=\"justify\">Transporeon is a company set up in Germany in 2000. It instantly became leader in designing logistics platforms in many European countries. In 2006 it chose to invest in Italy to strengthen the e-logistic system of the latter.<\/p>\n<h3>Communication<\/h3>\n<p align=\"justify\">After a first attempt to collaborate with a German communication agency, in spring 2007, the Company decided to turn to Italian experts and issued a call for tenders from communication agencies, won by ADV Consulting.<br \/>\nAfter the start up of the press office and media planning, the Italian press area was set up, trust relationships were established with journalists, an ad hoc advertising strategy was developed and we participated in sector trade fairs and conventions to promote the German Brand.<br \/>\nOver the years, the relationship grew and the Transporeon Group assigned the press office for the other two platforms to the Agency: in 2010 it added Mercareon and in 2016 Ticontract. Transporeon customers increased and so preference was given to feature articles and exclusive case histories signed by sector journalists who analyse the success cases of the Transporeon platforms.<br \/>\nFurthermore, the Group organises an annual event \u2013 the E-logistics Networking \u2013 which invites managers and logistic experts from all over Italy to learn about the new best practises and platform novelties.<\/p>\n<h3>The result<\/h3>\n<p align=\"justify\">Thanks to more than 100 articles published, the advertising campaigns, relationships established with the journalists and promotional activities that have valorised the Brand, Transporeon received official recognition from Assologistica twice \u2013 the Italian Association that groups together the main companies in the sector. In 2008 and again in 2014, during a convention organised with Euromerci, Transporeon was awarded the \u201cLogistics of the year\u201d award for technological innovation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lo scenario<br \/>\nTransporeon \u00e8 un&#8217;azienda nata in Germania nel 2000 e oggi \u00e8 leader nella progettazione di piattaforme di logistica che collegano in rete le aziende del settore industriale e commerciale con i loro partner logistici, consentendo loro di gestire in modo efficiente, economico e trasparente tutti i processi relativi alla logistica dei trasporti&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[51],"tags":[],"_links":{"self":[{"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/posts\/7243"}],"collection":[{"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/comments?post=7243"}],"version-history":[{"count":5,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/posts\/7243\/revisions"}],"predecessor-version":[{"id":7248,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/posts\/7243\/revisions\/7248"}],"wp:attachment":[{"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/media?parent=7243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/categories?post=7243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/tags?post=7243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}