{"id":6512,"date":"2013-12-02T17:02:55","date_gmt":"2013-12-02T16:02:55","guid":{"rendered":"https:\/\/www.advconsulting.net\/natalidea-adv-consulting-vince-gara-per-campagna-advertising\/"},"modified":"2018-06-11T18:30:35","modified_gmt":"2018-06-11T16:30:35","slug":"natalidea-adv-consulting-vince-gara-per-campagna-advertising","status":"publish","type":"post","link":"https:\/\/www.advconsulting.net\/en\/natalidea-adv-consulting-vince-gara-per-campagna-advertising\/","title":{"rendered":"Natalidea: Adv Consulting vince la gara per la campagna advertising"},"content":{"rendered":"<p>02 dicembre 2013<br \/>\nL&#8217;agenzia si \u00e8 aggiudicata la gara indetta da Fiera di Genova per l&#8217;edizione 2013 di Natalidea, la manifestazione dedicata al Natale.<\/p>\n<p>Un&#8217;idea semplice e un headline efficace, \u00e8 cos\u00ec che l&#8217;agenzia genovese ha vinto la gara per Natalidea, che quest&#8217;anno si presenta con due importanti novit\u00e0: l&#8217;apertura anche in pausa pranzo e un maggior numero di giorni a disposizione per gli acquisti. Da qui l&#8217;idea creativa di proporre un calendario dell&#8217;avvento, tradizionale elemento che accompagna le famiglie nell&#8217;attesa del Natale, con un&#8217;headline che sottolinea la possibilit\u00e0 di dedicarsi con calma alla scelta dei regali.<br \/>\nAl fine di rinforzare ulteriormente la campagna, che utilizza mezzi tradizionali, web e social network, Adv Consulting ha ideato e organizzato un guerrilla marketing per le strade cittadine, che aumenter\u00e0 anche la brand awareness di Natalidea.<\/p>\n<p><a title=\"Natalidea\" href=\"http:\/\/www.natalidea.it\/\" target=\"_blank\" rel=\"noopener\">Natalidea<\/a><\/p>\n<p><a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/Natalidea_6x3.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2183\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/Natalidea_6x3.jpg\" alt=\"Natalidea_6x3\" width=\"897\" height=\"443\" \/><\/a>\u00a0<a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/natalidea_100x1403.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2185\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/natalidea_100x1403.jpg\" alt=\"natalidea_100x1403\" width=\"598\" height=\"760\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/natalidea_banner_genova24.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2186\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/natalidea_banner_genova24.jpg\" alt=\"natalidea_banner_genova24\" width=\"1230\" height=\"737\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/natalidea_banner_secoloxix.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2187\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/natalidea_banner_secoloxix.jpg\" alt=\"natalidea_banner_secoloxix\" width=\"1128\" height=\"832\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/Natalidea_cemusa.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2188\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/Natalidea_cemusa.jpg\" alt=\"Natalidea_cemusa\" width=\"628\" height=\"867\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/natalidea_guerrilla_01.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2189\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/natalidea_guerrilla_01.jpg\" alt=\"natalidea_guerrilla_01\" width=\"1097\" height=\"749\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/natalidea_guerrilla_02.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2190\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/natalidea_guerrilla_02.jpg\" alt=\"natalidea_guerrilla_02\" width=\"589\" height=\"734\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/natalidea_guerrilla_171.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2191\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/natalidea_guerrilla_171.jpg\" alt=\"natalidea_guerrilla_17\" width=\"1772\" height=\"1181\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/Natalidea_totem.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2192\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/Natalidea_totem.jpg\" alt=\"Natalidea_totem\" width=\"438\" height=\"880\" \/><\/a>\u00a0\u00a0 <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/natalidea_bus.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-646\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/natalidea_bus.jpg\" alt=\"natalidea_bus\" width=\"2048\" height=\"1536\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/natalidea_bus1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-647\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/natalidea_bus1.jpg\" alt=\"natalidea_bus1\" width=\"3264\" height=\"2448\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/natalidea_cemusa_1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-648\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/natalidea_cemusa_1.jpg\" alt=\"natalidea_cemusa_1\" width=\"1701\" height=\"2277\" \/><\/a>\u00a0\u00a0 <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/natalidea_guerrilla_17.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-651\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/12\/natalidea_guerrilla_17.jpg\" alt=\"natalidea_guerrilla_17\" width=\"1772\" height=\"1181\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>02 dicembre 2013<br \/>\nL&#8217;agenzia si \u00e8 aggiudicata la gara indetta da Fiera di Genova per l&#8217;edizione 2013 della manifestazione dedicata al Natale.<br \/>\nUn&#8217;idea semplice e un headline efficace.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[50],"tags":[],"_links":{"self":[{"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/posts\/6512"}],"collection":[{"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/comments?post=6512"}],"version-history":[{"count":1,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/posts\/6512\/revisions"}],"predecessor-version":[{"id":6513,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/posts\/6512\/revisions\/6513"}],"wp:attachment":[{"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/media?parent=6512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/categories?post=6512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/tags?post=6512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}