{"id":6503,"date":"2013-10-23T17:12:04","date_gmt":"2013-10-23T15:12:04","guid":{"rendered":"https:\/\/www.advconsulting.net\/ritmo-moody\/"},"modified":"2018-06-11T18:29:32","modified_gmt":"2018-06-11T16:29:32","slug":"ritmo-moody","status":"publish","type":"post","link":"https:\/\/www.advconsulting.net\/en\/ritmo-moody\/","title":{"rendered":"Il ritmo di Moody"},"content":{"rendered":"<p>23 ottobre 2013<\/p>\n<p>Per la nuova campagna del Moody, Adv Consulting ha ideato una creativit\u00e0 ispirata ai simboli universali nella musica: PLAY, PAUSE, REWIND e REC.<\/p>\n<p>La campagna multisoggetto ha giocato su questi concetti in chiave gastronomica per promuovere i diversi momenti della giornata, come l&#8217;apericena (play), il brunch domenicale (pause), i piatti tradizionali genovesi del Self Service (rewind) e la possibilit\u00e0 di organizzare eventi per rendere memorabili compleanni, lauree e altre occasioni da festeggiare (rec).<br \/>\nIl media mix ha coinvolto sia mezzi tradizionali come la pubblicit\u00e0 dinamica, su quotidiani locali e le affissioni 6&#215;3, sia i social network.<\/p>\n<p><a title=\"Moody\" href=\"http:\/\/www.moodygenova.it\/\" target=\"_blank\" rel=\"noopener\">Moody<\/a><\/p>\n<p><a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_01.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-661\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_01.jpg\" alt=\"moody_campagna_play_01\" width=\"2048\" height=\"1536\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_02.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-662\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_02.jpg\" alt=\"moody_campagna_play_02\" width=\"1701\" height=\"1276\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_03.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-663\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_03.jpg\" alt=\"moody_campagna_play_03\" width=\"1772\" height=\"1351\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_04.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-664\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_04.jpg\" alt=\"moody_campagna_play_04\" width=\"1772\" height=\"1256\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_05.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-665\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_05.jpg\" alt=\"moody_campagna_play_05\" width=\"1824\" height=\"1368\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_06.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-666\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_06.jpg\" alt=\"moody_campagna_play_06\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_07.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-667\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_07.jpg\" alt=\"moody_campagna_play_07\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_08.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-668\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_08.jpg\" alt=\"moody_campagna_play_08\" width=\"1204\" height=\"1620\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_09.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-669\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_09.jpg\" alt=\"moody_campagna_play_09\" width=\"2268\" height=\"1701\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_10.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-670\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_10.png\" alt=\"moody_campagna_play_10\" width=\"1241\" height=\"795\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_11.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-671\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_11.png\" alt=\"moody_campagna_play_11\" width=\"623\" height=\"915\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_12.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-672\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_12.png\" alt=\"moody_campagna_play_12\" width=\"683\" height=\"908\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_13.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-673\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/10\/moody_campagna_play_13.png\" alt=\"moody_campagna_play_13\" width=\"620\" height=\"910\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>23 ottobre 2013<br \/>\nPer la nuova campagna del Moody, Adv Consulting ha ideato una creativit\u00e0 ispirata ai simboli universali nella musica: PLAY, PAUSE, REWIND e REC.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[50],"tags":[],"_links":{"self":[{"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/posts\/6503"}],"collection":[{"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/comments?post=6503"}],"version-history":[{"count":1,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/posts\/6503\/revisions"}],"predecessor-version":[{"id":6504,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/posts\/6503\/revisions\/6504"}],"wp:attachment":[{"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/media?parent=6503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/categories?post=6503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/tags?post=6503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}