{"id":6495,"date":"2013-06-24T17:18:16","date_gmt":"2013-06-24T15:18:16","guid":{"rendered":"https:\/\/www.advconsulting.net\/campagna-estiva-moody-fruit-immersion\/"},"modified":"2018-06-11T18:28:38","modified_gmt":"2018-06-11T16:28:38","slug":"campagna-estiva-moody-fruit-immersion","status":"publish","type":"post","link":"https:\/\/www.advconsulting.net\/en\/campagna-estiva-moody-fruit-immersion\/","title":{"rendered":"La campagna estiva di Moody \u00e8 una Fruit Immersion"},"content":{"rendered":"<p>24 giugno 2013<\/p>\n<p>Con l&#8217;arrivo dell&#8217;estate, Moody ha scelto di affidarsi ad Adv Consulting per promuovere il nuovo Fruit Corner.\u00a0 La campagna ha coinvolto diversi mezzi come autobus, affissioni 6&#215;3 e stendardi, quotidiani, radio e facebook. La campagna advertising, che l&#8217;Agenzia ha ideato per promuovere il nuovo fruit corner di Moody, \u00e8 stata scelta per la sua grafica essenziale e divertente, che comunica perfettamente il concetto di &#8220;rinfrescarsi bevendo prodotti 100% naturali, a base di frutta e verdura&#8221;.<br \/>\nLa pianificazione della campagna &#8220;Pronti per una fruit immersion? tuffatevi al Moody!&#8221; ha puntato su un target diversificato che gravita nella zona del centro di Genova, dai giovani che ascoltano la radio e frequentano i social network ad un pi\u00f9 ampio bacino di persone che ogni giorno si reca al lavoro percorrendo le principali arterie cittadine (caratterizzate da manifesti e bus della campagna) e legge quotidiani.<\/p>\n<p><a title=\"Moody\" href=\"http:\/\/www.moodygenova.it\/\" target=\"_blank\" rel=\"noopener\">Moody<\/a><\/p>\n<p><a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/06\/moody_frutta_1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-680\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/06\/moody_frutta_1.jpg\" alt=\"moody_frutta_1\" width=\"800\" height=\"598\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/06\/moody_frutta_2.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-681\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/06\/moody_frutta_2.jpg\" alt=\"moody_frutta_2\" width=\"800\" height=\"600\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/06\/moody_frutta_3.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-682\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/06\/moody_frutta_3.jpg\" alt=\"moody_frutta_3\" width=\"800\" height=\"600\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/06\/moody_frutta_4.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-683\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/06\/moody_frutta_4.jpg\" alt=\"moody_frutta_4\" width=\"800\" height=\"600\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/06\/moody_frutta_5.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-684\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/06\/moody_frutta_5.jpg\" alt=\"moody_frutta_5\" width=\"598\" height=\"800\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/06\/moody_frutta_6.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-685\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/06\/moody_frutta_6.jpg\" alt=\"moody_frutta_6\" width=\"598\" height=\"800\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/06\/moody_frutta_7.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-686\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/06\/moody_frutta_7.jpg\" alt=\"moody_frutta_7\" width=\"800\" height=\"600\" \/><\/a> <a href=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/06\/moody_frutta_8.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-687\" src=\"https:\/\/www.advconsulting.net\/wp-content\/uploads\/2013\/06\/moody_frutta_8.png\" alt=\"moody_frutta_8\" width=\"800\" height=\"506\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>24 giugno 2013<br \/>\nCon l&#8217;arrivo dell&#8217;estate, Moody ha scelto di affidarsi ad Adv Consulting per promuovere il nuovo Fruit Corner.  La campagna ha coinvolto diversi mezzi come autobus, affissioni 6&#215;3 e stendardi, quotidiani, radio e facebook.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[50],"tags":[],"_links":{"self":[{"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/posts\/6495"}],"collection":[{"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/comments?post=6495"}],"version-history":[{"count":1,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/posts\/6495\/revisions"}],"predecessor-version":[{"id":6496,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/posts\/6495\/revisions\/6496"}],"wp:attachment":[{"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/media?parent=6495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/categories?post=6495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.advconsulting.net\/en\/wp-json\/wp\/v2\/tags?post=6495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}